Following a successful launch, the brand needed to invent a way whereby to “hand over” the campaign to the people, engage with them and have them experience first hand the power of being connected and sharing with family and friends.
[mk_page_section bg_image=”http://www.gnomi.com.cy/site/wp-content/uploads/2018/06/shared4.jpg” bg_color=”#f25c5e” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” bg_gradient=”vertical” video_color_mask=”rgba(242,92,94,0.17)” gr_end=”#f25c5e” video_opacity=”1″ min_height=”92″ full_height=”true” padding_top=”0″ padding_bottom=”0″ lazyload=”true” top_shape_size=”small” bottom_shape_size=”small” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″]
[/mk_page_section]
[mk_page_section bg_image=”http://www.gnomi.com.cy/site/wp-content/uploads/2018/07/shared6.jpg” bg_color=”#f25c5e” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” video_color_mask=”#f25c5e” video_opacity=”0.8″ min_height=”92″ full_height=”true” padding_top=”80″ padding_bottom=”80″ lazyload=”true” top_shape_style=”folded-top” top_shape_size=”small” top_shape_color=”#f25c5e” bottom_shape_size=”small” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″]
[/mk_page_section][mk_page_section bg_color=”#f25c5e” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” bg_gradient=”vertical” video_opacity=”1″ min_height=”92″ full_height=”true” padding_top=”80″ padding_bottom=”80″ lazyload=”true” top_shape_style=”folded-top” top_shape_size=”small” top_shape_color=”#f25c5e” bottom_shape_size=”small” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″]
[/mk_page_section][mk_page_section full_width=”true” padding_top=”0″ padding_bottom=”0″ top_shape_color=”#52cea1″ sidebar=”sidebar-1″]
[/mk_page_section][mk_page_section vertical_align=”top” bg_image=”http://www.gnomi.com.cy/site/wp-content/uploads/2018/07/sharedbg5-1.jpg” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” adaptive_height=”true” min_height=”400″ js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ top_shape_color=”#52cea1″ sidebar=”sidebar-1″]
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[vc_empty_space height=”200px”][mk_fancy_title strip_tags=”true” tag_name=”h1″ color=”#222222″ size=”120″ force_font_size=”true” size_smallscreen=”120″ size_tablet=”100″ size_phone=”70″ line_height=”80″ font_weight=”900″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” responsive_align=”left”]
CASE STUDY:
[/mk_fancy_title][mk_fancy_title strip_tags=”true” tag_name=”h1″ color=”#222222″ size=”38″ force_font_size=”true” size_smallscreen=”38″ size_tablet=”38″ size_phone=”38″ line_height=”80″ font_weight=”900″ font_style=”normal” txt_transform=”uppercase” font_family=”none” responsive_align=”left”]CYTAMOBILE VODAFONE – SHARED
[/mk_fancy_title][mk_padding_divider size=”205″]
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The Challenge
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[mk_fancy_title strip_tags=”true” color=”#2222222″ size=”40″ line_height=”80″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]
The Strategy
[/mk_fancy_title]Create a platform that can have multiple access points, utilize all popular social media and be able to accommodate multiple activations.
[vc_single_image image=”2563″ img_size=”full”]
[mk_fancy_title strip_tags=”true” color=”#2222222″ size=”40″ line_height=”80″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]
The Idea
[/mk_fancy_title]A hub, housed as a fully-responsive microsite, that has been developed to “draw” content from the most popular social media platforms – Facebook, Instagram and Twitter – as well as accept content directly uploaded onto the site itself.
The whole activation is powered by the hashtag#sharedmomentscy
[mk_fancy_title strip_tags=”true” color=”#2222222″ size=”40″ line_height=”80″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]
MICROSITE
[/mk_fancy_title][mk_theatre_slider background_style=”laptop_style” max_width=”986″ host=”social_hosted” stream_video_id=”FEcq5HH0glI” align=”center”]
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SOME NUMBERS:
[/mk_fancy_title][vc_empty_space height=”40πχ”]During the first 3 months of 2017, we achieved
43.391
page views
23.505
users
15.472
total participations
more than any other similar
activation in our market
…while #sharedmomentscy
has received
18.435
mentions to-date,
making it the highest trending hashtag in Cyprus!
[mk_custom_box min_height=”320″ bg_color=”#ffd833″ background_hov_color_style=”image” border_color_style=”single_color” border_color=”#ffd833″ border_width=”5″ bg_hov_color=”#ffffff” bg_image_hov_effect=”zoom-in”][mk_fancy_title strip_tags=”true” color=”#1d1b22″ size=”28″ line_height=”80″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]
CASE STUDY:
[/mk_fancy_title][mk_fancy_title strip_tags=”true” color=”#1d1b22″ size=”40″ line_height=”80″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]LIDL / 5 YEARS OF SMILES
[/mk_fancy_title][mk_button dimension=”flat” size=”large” icon=”mk-icon-angle-right” icon_anim=”vertical” url=”http://www.gnomi.com.cy/case-study-lidl-5-years-of-smiles/” margin_bottom=”-30″ bg_color=”#1d1b22″ btn_hover_bg=”#ffd833″ btn_hover_txt_color=”#1d1b22″]VIEW CASE STUDY[/mk_button][/mk_custom_box]
[mk_custom_box min_height=”320″ bg_color=”#52cea1″ background_hov_color_style=”image” border_color_style=”single_color” border_color=”#52cea1″ border_width=”5″ bg_hov_color=”#ffffff”][mk_fancy_title strip_tags=”true” color=”#1d1b22″ size=”28″ line_height=”80″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]
CASE STUDY:
[/mk_fancy_title][mk_fancy_title strip_tags=”true” color=”#1d1b22″ size=”40″ line_height=”80″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]HOLLAND & BARRETT / THE GOOD LIFE
[/mk_fancy_title][mk_button dimension=”flat” size=”large” icon=”mk-icon-angle-right” icon_anim=”vertical” url=”http://www.gnomi.com.cy/case-study-holland-barrett-the-good-life/” bg_color=”#1d1b22″ btn_hover_bg=”#52cea1″ btn_hover_txt_color=”#1d1b22″]VIEW CASE STUDY[/mk_button][/mk_custom_box]
[mk_custom_box min_height=”320″ bg_color=”#57d5ea” background_hov_color_style=”image” border_color_style=”single_color” border_color=”#57d5ea” border_width=”5″ bg_hov_color=”#ffffff”][mk_fancy_title strip_tags=”true” color=”#1d1b22″ size=”40″ line_height=”80″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none”]
