LIDL
5 YEARS OF SMILES
THE CHALLENGE
Building on its 5-year anniversary in Cyprus, Lidl decided to launch a campaign to remind Cypriots of what it brought to the market over the last 5 years.
The challenge was to do so, without going the expected “supermarket” route, but on the contrary emotionally engage with consumers and further enhance local relevance for the brand.
THE IDEA
For 5 years now, Lidl has indeed become part of our every lives, giving us many reasons to smile!
During this time, it showed us that quality does not necessarily mean high prices, and introduced new flavors on our tables and new experiences in our lives.
5 years’ worth of smiles, then!
THE STRATEGY
Building on its 5-year anniversary in Cyprus, Lidl decided to launch a campaign to remind Cypriots of what it brought to the market over the last 5 years.
The challenge was to do so, without going the expected “supermarket” route, but on the contrary emotionally engage with consumers and further enhance local relevance for the brand.
